Powerful performance - Speedy Ground Handling - Passenger Appeal - Short Field Capability?

Low fuel-consumption - 56-seat capacity - easy handling-qualities?

The Herald is certainly popular with operators on all these counts. But you won't find the vital feature on the aircraft itself. Look in the airline's counting-house! Economics! ... That's where the Herald scores over every other aircraft on busy regional services. Low basic price, lowest seat-milecost,outstanding operational versatility, high serviceability recordand a progressive-overhaul schedule -all these combine to make the Herald today's most profitable airliner for short/medium routes. It pays to choose Heralds!